Wednesday, December 8, 2021

5 Reasons to Integrate your CRM and Social Channels

While customers will always expect friendly, efficient, and reliable service, expectations have been heightened. Modern customer expectations have evolved with technology—specifically in terms of communication and social media. Leaving social media out of your CRM strategy can have serious negative effects on your brand. Integrating your CRM and social channels...

What Is Marketing Automation?

Marketing automation is a software platform that helps organizations automatically manage customer marketing operations across multiple channels and automate repetitive...

CRM vs marketing automation

CRM vs marketing automation While both marketing automation tools and CRM software help teams understand the movement of prospects along the sales...
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